Launch pricing is special pricing on new Drop-branded items that reward your enthusiasm and interest for our products. Moving forward, during the initial launch run of most new Drop-branded products, an exclusive launch price will be available for a specified quantity of products, prior to regular pricing. There are no current plans for this pricing structure to be applied to already launched and in-store Drop-branded products, nor to third-party products.
You can find more details about the launch pricing on each new product’s page.