Changes in Several Drop Communities and Interests
There are going to be some changes in the near future for several of our communities and we want to share the details with you as well as explain why we made these decisions.
We have recently been taking a fresh look at our offering, and thinking deeply about how we can deliver the best community experiences. We wanted to take a step back and really understand what’s working, and what we think needs to be improved
Through feedback from the community about the current user experience, and our own explorations, we’ve arrived at some changes we think are necessary to improve the experience for the majority of our members.
Starting today, we will begin to implement some of these changes by adjusting how you can find certain communities and products within our site, as well as merging a couple communities and sunsetting several others.
The short version:
- We plan to improve discoverability on our site for the most active communities like Blades/EDC, Mech Keys, Audiophile, Watches and Outdoors
- We are combining the “Blades” and “EDC” communities, and naming it “EDC”
- We will be sunsetting several other communities, starting first with Board Games, DIY Tech, PC Gaming and Quilting, and re-evaluating our approach to the balance of our communities in the coming weeks.
And for a deeper dive:
Improving discoverability for the most active communities, like Blades/EDC, Mech Keys, Audiophile, Watches and Outdoors
While our ambition has been to highlight as many communities as possible, we’d like to refocus in order to improve the overall experience for our most active communities and make it easier for everyone to navigate these areas. In the coming weeks you will begin to notice the list under the Interests tab start to get smaller as we focus on these more active areas.
Combining the “Blades” and “EDC” communities
This is actually a reversal of a change we made a couple years ago. Based on community feedback and our own observations, we have since identified that these two categories combined are more in line with how our community members actually think about themselves and their passions.
Sunsetting several other communities, starting with Board Games, DIY Tech, PC Gaming and Quilting, as well as re-evaluating our approach to other communities in the coming weeks.
In keeping with the decision to highlight the most active communities, we’re going to step back from some of our less active ones. At least for now, we will sunset Board Games, DIY Tech, PC gaming and Quilting. We will continue to evaluate the other communities to determine the right level of support and product discoverability on the site, and will keep everyone informed as things continue to evolve.
We’ve been honored to work with these communities and have been inspired by the member engagement over the years. We hope that by focusing on an improved experience in a smaller number of communities we’ll better set up to deliver the best overall experience for our members.
All of these changes ladder up to the same intention and philosophy - to ensure we are set up to deliver the best community-driven experience, and the best community-driven products, to our members.
Thanks for joining us on this journey and being a part of the community.
The Drop Team
And here are some answers to a few questions you might have:
“Are you going to ramp down the other communities?”
Over the coming weeks, we plan to evaluate our approach in our other communities. Some others may get ramped down, but as always, we’ll keep everyone updated if we plan to do so.
“How will I find products from _____ community?”
The SHOP tab is always a great way to find every single one of our available products, from Drop Studio products to 3rd party curated enthusiast products. The STUDIO tab is always the best way to find all the Drop Studio products.
“What about products I’ve purchased in communities you’ve decided to sunset?”
Any product you’ve joined will run its course, even if it’s set to go past the sunset date.
“Will you continue to sell any products from these communities in the future?”
Yes. Our Shop and Drop Studio areas have many different products in development, and we will continue to work with amazing enthusiast brands, so we will continue to offer products in multiple other communities. For the communities we are sun-setting, we expect any new product offerings in those communities to be occasional rather than regular.
"I loved those communities, will they ever come back?"
For the foreseeable future, we’ll be working hard to highlight our most active communities (Mech Keys, Audiophile, Watches, Outdoors and the new EDC/Blades). As we continue to grow our business, we hope to be able to extend to new communities or back into ones we previously loved. Any decision to do so will require a great amount of thought and planning so that we can give them the proper attention they deserve. We’ll of course keep you involved, up to date and aware of those changes.
"I’m a member of ______ community. Will any information in my profile be affected?"
For now, for those subscribed to communities that are being sunsetted, the only content affected in your profile will be the community icon in the list below “top posts” section. You will still be able to see all your past transactions and discussions on your profile pages, and past product runs can still be discovered in search. Any past polls, photos, discussion, and reviews you may have participated in will be discoverable through profile pages> search
UPDATE: Following additional evaluation, the next communities sunsetted will be Writing, Cooking, Photography, and TCG. Accessories and Apparel will be renamed to Style.